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DEE RIVERA

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 Influencer | PR + Production + Showroom | Brand & Communication Strategist 
 DCG Public Relations, LLC

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Bringing nearly 15 years of public relations experience like, working with some of the most recognizable fashion, beauty, luxury, lifestyle brands and celebrities in the world, Dee has her polished finger on the pulse of the next big trend. Dee’s background started in publishing working for magazines such as Modern Bride Magazine, Essence Communication and spent 3 years as the Director of Fashion + Home Deco at Latina Magazine where she successfully created fun and fashion forward pages and celebrity covers that included Jennifer Lopez, Eva La Rue, Jon Secada, Rosie Perez, Mark Consuelos, and a plethora of other celebrities. Her career shifted when she decided to dabble into public relations. She started working for Blye Media Relations, where she helped produce New York Fashion Week at Bryant Park. Having worked with celebrity designers and securing press for clients, this led her to want to create a different way of producing events. Ever the entrepreneur, Dee began her big business path with experiential pop up events, before popup events became a thing. This led to brands wanting to be apart of these pop ups which Dee helped market and secure press that created buzz and expanded brand exposure.. You can find Dee on morning shows such as Telemundo, FOX, WPIX 11, and writing for the Daily News featuring brands or events. The rest is history. DCG notable clients include Bloomingdales, IMAN Cosmetics, Celebrity Designer Cesar Galindo, SONY, WH Design, Vera Moore Cosmetics, Sirius XM, Helen Yarmak, Plush Vodka , AsSeenOnTv, PretAFleur, among many others. As CEO and founder of DCG Public Relations and DCG Group Media, Dee is an expert at crafting and delivering the messages of her brands to the media, and consumers alike. She works tirelessly to secure the top print outlets as well as high profile digital magazines, blogs, and national TV. With a gift of the pen and a flair for the dramatic, she is also a jet setting lifestyle writer, forthcoming author of Today’s Inspired Latina Volume IV (2018) , and Chick Flick Love(Second Edition 2019) . She also just launched a lifestyle online platform called LATINISTA Magazine online January 2019 featuring fashion, beauty, cooking and home décor bridging the gap for the LatinX and GENX Latina.

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